My take on the whole idea. Economically it is a great idea for Starbucks to distribute this line of instant coffee. It is low cost and will bring in a whole new market of coffee drinkers who don't have time to stop for coffee in the morning. The downfall is that you have to go to Starbucks to purchase the coffee so if there is not a Starbucks in the area, some consumers will not be exposed to this new product.
As for instant coffee itself, I fear the whole concept. I can't fathom how anything with the word INSTANT in front of it can be nutritions. To me instant coffee just means artificial coffee, which more likely than not results in more additives including added caffeine not the natural caffeine that can be found in coffee beans.
THE WRAP UP:
- Starbucks' coffee sales are dropping
- Decided to launch instant coffee line to reach a new target market
- VIA can only be found at Starbucks stores
- Instant coffee more like instant energy drink
To read the full article from CNN visit: http://money.cnn.com/2009/02/13/news/companies/starbucks_instant.fortune/?postversion=2009021312
To be honest, i have never cared for Starbucks coffee that much. Dunkin Donuts coffee all the way! lol but yea Starbucks isnt as popular here as it is in the cities. My brother lives in New York and Starbucks is all he drinks.
ReplyDeletei love starbucks, i can't wait to brew some in my own house
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